About Us

Arela is a high-quality clothing brand focused on contemporary knitwear made of cashmere & merino wool. The label continuously build upon a wardrobe of ease and joy, designing only pieces that can be worn again and again. Curated collections with functionality, effortless elegance and perfected colorways very much correlates to the Arela’s idea of simplicity and minimalism.

Arela was founded by the designer Maija Arela in 2006 and is now run by her daughter Anni Arela. Arela’s head office & design studio is located in Helsinki, Finland.

As a pioneer in sustainability, we use only the best natural materials and pride ourselves on the durability of our garments. Circularity is part of our business. We think it's extremely important to take responsibility for the customer and product even after purchase, and offer a unique care service and take back for our knits.

Thanks to our loyal customer base, we have gained a true understanding of the needs of different ages and body shapes. We do not design the clothes for a particular woman or man, but rather to all people unified by a certain minimalist sensibility.