For Good
We think that clothes should last – style‑wise and time‑wise. As we use the best, exquisite natural materials for our clothes, we find it extremely important to take responsibility for our products long after they have left our stores. This is why we have set up For Good.

For Good is a framework of products, services and events intended to lengthen the life of garments by increasing awareness on materials, clothing maintenance and promoting conversation on the significance of clothing and consumption choices that we make.

It all starts with design

Sustainability is the common thread running through all our practices. The choices that are made regarding the durability and pleasantness of the materials, production partners, minimizing waste, usability of the garments and longevity of the styles all make for the overall sustainability of the finished garment. It is about how we listen to our customers to produce clothes they really want, need and use.

Care service

Our professional in-house care service is designed to maintain and retrieve the softness, warmth and appearance of your knit. By taking responsibility of our products long after they have left our stores, we aim to bring back the appreciation of well made quality garments. We also guide our customers how to best take care of their knits in daily life.

More about care service

We will take it back

As a way of taking responsibility of our knits till the very end, we take back all used Arela knits. When a customer brings their used knit back to our store, they get 20% off of a new product. We will take care of the knits, mend them and sell them as second hand, or, if there is no wear left, use the material for new products or for care service mendings in a true closed loop fashion.

Shop For Good products

Quality materials are timeless

We choose all our materials based on criteria of durability, usability, washing requirements, maintainability and recyclability. We prefer pure 100% materials instead of blends, for best maintainability and recyclability. In Sunday collection no yarn dyes are used. We are constantly searching for new materials to better suit our needs and sustainability criteria.

More about materials

Recycled, reused

The natural materials used for our garments are precious, and it is of utmost importance to us that they do not go to waste. That is why we re-use the material to mend other garments and to make new products such as sleep masks and custom pieces.

Small things matter

Shipping packages produce loads of waste. We ship all our webshop orders in reusable RePack packages, with no extra cost. We aim to encourage discussion on sustainability in the industry, arrange events on sustainable clothing, and consult other businesses in sustainable practices. We price our products responsibly, not pushing the prices below the cost that ensures we can produce them sustainably, ethically, and keep our quality intact.

Second hand

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  • For Good: Powder Maxi Dress
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    €125
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  • For Good: White turtleneck sweater
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    €195
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  • For Good: Beige fisherman sweater
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  • For Good: Beige fisherman sweater with elbow patches
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  • For Good: Black cotton-cashmere sweater
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    €125
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  • For Good: Brown oversized blazer
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    €245
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Our sustainability thinking in a nutshell

All products are designed in-house to last long time-wise and style-wise.

All materials are chosen to take wear, washing and to be maintainable. We prefer biodegradable, ecologically produced 100% natural fibres.

We know all our production partners and meet them work regularly to ensure ethical, ecological production.

We strive to produce only for demand, focusing on continuous designs and classics. We do not push our prices down – that would mean compromising our quality or sustainability.

We offer knitwear care service for our knits since 2011. After the service knits usually look and feel like new. It also helps show, how long a high-quality knit can last with proper care.

We take responsibility of all our knits till the very end. We take back all our knits, no matter the condition. Knits go through our care service and are sold as second hand, or if they have no wear left, the remaining material is used for upcycled products, such as sleep masks.